Callicarpa americana.
 
American Beautyberry is a deciduous shrub native to the Southeastern United States.

Often grown as an ornamental in gardens due its long, arching branches and large, light-green leaves, its beautiful lavender-pink flowers, and for its bountiful clusters of stunning purple berries.

Flowers attract all manner of butterflies, bees, and other pollinators, while the berries are a crucial food source for many wild species, particularly birds and deer.

Raw berries are edible to humans, and their juicy, sweet, and aromatic flavor makes for very tasty jellies and wine!

As a bonus, the beautyberry's fresh leaves, when crushed, produce an oil that acts as a natural mosquito repellent.

Reaches 3 to 10 feet tall and 4 to 6 feet wide when fully grown. Flowers begin blooming midsummer with the berries forming in late summer to early fall.